mobile app / CBS

CBS All Access

CBS All Access is a premium streaming service with over 10,000 episodes of some of the most watched shows in the world.

UX/UI, Prototyping, Interaction Design

iOS / Android Mobile App

The Challenge

Design and rebuild the CBS All Access app from the ground up to elevate the product experience for mobile users and create a native iOS and Android app that converted more subscribers.

A Better User Experience

Redesigned from inside out, rebuilt from the bottom up to give our customers what they want. It's called customer obsession.

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Less friction in show discoverability and navigation to increase watch time and time spent on app.

Device Native

A native solution that maximizes size and space. Tailored layouts and interactions that improves usability and leverages device capabilities.

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Beautiful & Premium

A consistent design that feels premium in your hand. A carefully crafted experience that resonates with the user.

Holistic Design

We created a Design System to translate a unified design language throughout our products.

Increasing Watch-time

Better quality streaming with more accessible controls design.


This is a huge step forward in the app streaming platform, leveling up to other major competitors. The app was launched in Q3 of 2019 and is now available for download.