Branding / COTOBELLO
Cotobello is a premium and exclusive suit line created by designer Carlos Coto.
Creative Direction, Branding, UX/UI, HTML/CSS/JS, Concepting, Photography
Print, Responsive Web, Photography
The goal was to reset the bar and impress with a high end suit. The emblem represents the distinguishable background of the mastermind. The historical Mayan mark sits below an intricate fish that represents the philosophy of integrity and the elements sit on a crest to represent a trustworthy brand.
I directed and shot a photoshoot to go along with the launch of the new suit line showcasing some of the pattern flavor and style possibilities.
The parent company, Summit Tailors, also needed a rebranding, website and collateral to show a fresh and refined look as they launched Cotobello.
I also concepted a boutique storefront design as they looked to rethink their company as a whole.
Made in Los Angeles, California by Juan Erazo